Get to know Chin I Lee. Designer at Teak, a branding and design studio in San Francisco.

Meet a Teaker: Chin I Lee

In short, tell us who you are and what you do:

My name is Chin I Lee. I am a multidisciplinary designer based in San Francisco. Specializing in branding, typography, packaging, art direction, illustration and UI/UX. I create award-winning brand identities and visual systems in the areas of print and packaging.

Tell us about your journey up to now:

In 2015, I graduated from Academy of Art University with an MFA degree in graphic design. In the past few years, I worked at United Dsn, Hatch, MetaDesign and Teak. I am currently working at Teak as senior designer. My role is to create meaningful and conceptual brand designs provide guidance, and prepare and give presentations to clients. Today, I work closely with designers, strategists, copywriters, and illustrators to create a consistent and compelling brand experience for our clients.

What inspires you?

Learning about the different type of clients/businesses. Designing for a purpose. Trying different design executions for the clients. Seeing clients find success using our designs.

How would you describe your style? Where did your style originate from? What are its main influences?

Minimalism. At MetaDesign and Teak, these are the places that shape my style and taught me how to create a consistent and compelling brand experience. My influences are Massimo Vignelli, Wim Crouwel, and Paula Scher. What I learned from them are typography, grid systems, color, photography, and graphics. Using these elements properly creates simple, strong and timeless designs.

What do you wish you could’ve told your past self? When and why?

Learn more skills — motion graphics and Interactive. I wish I had a chance to do some work involving motion graphics, web design and, product design when I was in school. In the future, we will rely on digital more than ever so I think that these are skills I need to learn once I have a chance.

Any advice for other designers?

1. Be familiar with the software you are using and study the shortcut keys that can enhance your work speed.

2. Find good design references and spend some time to decode and imitate it.

3. Keep practicing.

4. Get feedback from other designers.

What do you like most about working at Teak?

Teak treats everyone like a family and the vibe is like Hawaii which I enjoy the most. I have a lot of freedom to do the design I want to do.

Words to live by?

Keep hungry keep humble.

If I’m not at Teak, you can catch me _______.

At design events.

Branding and marketing for the Rugby World Cup Sevens in San Francisco. Created by Teak, a branding studio in San Francisco.

Rugby World Cup Sevens + San Francisco Travel

The 2018 Rugby World Cup Sevens is coming to our City by the Bay. Held at AT&T Park, the event will be the first international Rugby world championship event held in the Bay Area. This serves as both an introduction to Rugby for the Bay Area, and a taste for future international events like this in the Bay.

At Teak we were tasked with creating a brand identity and marketing effort to tie the event to San Francisco and promote it internationally- encouraging rugby fans from around the globe to visit San Francisco for the event.

The Rugby World Cup Sevens happens starts today, Friday July 20. We’ll see you there!

Lagunitas Hi-Fi Hops. Website design and strategy by Teak in San Francisco.

A Trippy Introduction to a new Mind-Bending Beverage

It was an honor to collaborate with Lagunitas on the launch of their brand new, category defining beverage: Hi-Fi Hops, a cannabis infused hoppy sparkling water. Not a beer (though with a hoppy kick) and with no calories, let’s get this straight—this is water that will get you high.

In a way, this project was an extension of our Lagunitas website redesign that we launched back in January, but in another way, it was of course exactly not that. It was something entirely different. It was the digital manifestation of the category shift that is the first non-beer product from Lagunitas. Specifically, the task was to create a landing page experience, not just a product page. Naturally, we had to go extra-dank for the design, and we were delighted to stumble on an acceptably chronic kaleidoscopic design motif. Our resulting landing page became one filled with ever-shifting movement and colors that speak to the mind-bending nature of the THC and CBD that the beverages are infused with.

Check it out at

Hi-Fi Hops will initially be available at dispensaries throughout California.

Kevin Ferguson. Magician. Copywriter at Teak.

Teak’s Got Talent

There’s no doubt that we love a little wizardry at Teak. We live by our motto inspire, be inspired, and one of the ways we inspire is by bringing surprise and wonder into our work at every point we can. We want our work for every brand we work with to feel like magic.

In actual fact, we’re so committed to the art of magic that we actually hired an actual magician. His name is Kevin.

Truth be told, we hired him as a writer, not a magician, and his litterateurgical expertise allows him to spin letters into words into sentences into gold here at Teak. But it must be said that as the title-holder of Teaker With The Most Unique Side Hustle, Kevin also has a regular sell-out live magic show in San Francisco and revealed to us—which we are happy to report to you—that he filmed for upcoming season of America’s Got Talent, which premieres on May 29.

Definitely check out Kevin’s show if you live in San Francisco, and be sure to keep a lookout for Kevin Blake on this season of America’s Got Talent on NBC.