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The Lagunitas SuperCritical Story


From the moment Teak’s partnership began with Lagunitas Brewing Company, we’ve been learning from them. We knew that hops were a critical component in the brewing process. One thing we didn’t know was the close connection between cannabis and hops. There’s something called “terpenes” that when brewed with great hops can provide an amazing and distinct flavor. This is not about THC, it’s about taste. Check out the video we created with them to tell the amazing story of Lagunitas SuperCritical. The video was extremely effective as social content– on their Facebook channel alone it has garnered almost 600,000 views, purely organically.

 

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Taylor Mac at Curran


Continuing our amazing partnership with the Curran, we helped them develop the branding and marketing for this incredible, one-of-a-kind event. Taylor won the 2017 Edward M. Kennedy Award for Drama inspired by American History and was a 2017 Pulitzer Prize Finalist for Drama. “A 24-Decade History of Popular Music” has been included on an unprecedented three New York Times “Best of…” lists in 2016: Performance, Theater and Classical Music. The concert will be presented as four six-hour chapters, together making the first complete presentation since Taylor’s historic 24-hour marathon performance at Brooklyn’s St. Ann’s Warehouse last fall.

The event begins next Friday, September 15. Check out the event (and our work) here and join us!

Teak Academy: Storytelling

Teak Academy: The Art of Storytelling


Teak Academy is a monthly event here at Teak. It’s part education, part entertainment and part just get everyone together and have a good time.

Storytelling is at the core of everything we do, whether it’s defining a brand or creating content to market that brand. That’s why we created Teak Academy–to explore and learn about the many forms of storytelling.

So far we’ve done a variety of activities that run the gamut from cooking to improv. A highlight was a visit to The Moth, which is an amazing live forum for people to share their stories. We’ve also done a couple very interesting historical tours around Jackson Square (where our office is), to hear the stories of how our little part of San Francisco came to be.

And there’s a reward for taking part in Teak Academy–a custom patch that represents your participation in each event.

We have a three word mission at Teak: “Inspire. Be Inspired.” We love events like these because they take us out of our everyday lives, out of our comfort zones, and inspire us with new thoughts and new ideas. Even better, Teak Academy brings us together to inspire each other.

Santa Barbara Surf Trip

Santa Barbara Surf Trip


In late January, Greg Rowan, one of our creative directors, and I rented an motor home and headed down the coast to hopefully luck into some of the amazing swell that El Niño has been providing us this winter. We wanted to get out of these winter conditions up in San Francisco, where you have to be very particular about where you paddle out so you don’t get your ass handed to you. The waves up north are rugged and ask that you always be on top of your game. So we headed south to Santa Barbara to a point break that only breaks when the swell is big and perfect. We parked our moho right on the point and woke up to perfect, sunny, point break conditions. We weren’t the only ones. About 50 other surfers had made the same call. Some professional surfers who could really rip. Doh!

And, so, the jockeying for position began, where you test your limits against those around you. You ask for permission through your abilities, and you provide yourself with permission because of your confidence. Or you go look for other spots to surf where there is less humanity and you can just surf the waves that come to you in a more Zen manner.

We’re thinking that Teak’s next office build-out could be a 25’ motorhome. An office on wheels that takes you to a space where you can be relaxed and Zen. A space where ideas flow like the world and surf around you.

-Martinez