lagunitas_teaknews_2017_09_19

The Lagunitas SuperCritical Story


From the moment Teak’s partnership began with Lagunitas Brewing Company, we’ve been learning from them. We knew that hops were a critical component in the brewing process. One thing we didn’t know was the close connection between cannabis and hops. There’s something called “terpenes” that when brewed with great hops can provide an amazing and distinct flavor. This is not about THC, it’s about taste. Check out the video we created with them to tell the amazing story of Lagunitas SuperCritical. The video was extremely effective as social content– on their Facebook channel alone it has garnered almost 600,000 views, purely organically.

 

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