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In an industry often marred by complexity and opacity, Addepar looked to stand out as a beacon of transformative change. We were tasked with articulating this fintech firm’s ethos, and create a compelling brand story to resonate across the financial world.
Navigating the dense thicket of financial jargon, our primary goal was to unveil the core of Addepar’s identity: a commitment to making the financial ecosystem more accessible, stable, and just.
To further humanize and articulate Addepar’s impact, we produced a documentary series spotlighting both the visionaries behind the company and the clients it serves. Accompanied by educational product overviews and tutorial videos, these storytelling tools provided a multifaceted view of Addepar’s role in fostering a fairer financial future.
