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CORD BLOOD REGISTRY


Cord Blood Registry (CBR) is the world’s largest newborn stem cell company. Stem cells derived from cord blood have been used in more than 30,000 transplants and the treatment of more than 80 diseases and disorders in both adults and children. The field of cord blood banking has grown exponentially in the last twenty years, yet over 95% of expectant parents don’t realize they have the option to save or donate their newborn’s cord blood.

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TURNS OUT PEOPLE USE PHONES


Partnering with CBR, our task was to get parents aware, educate them and encourage enrollment. Once made aware, expectant parents have questions. Lots of them. Often those questions come while sitting in a doctor’s office. Or waiting in line. Or anywhere besides in front of a computer. So we helped CBR go mobile and provide this information to potential customers. We also enabled mobile enrollments (and greatly simplified them on their website) resulting in a 19% increase in enrollments year over year, and a 51x increase in mobile enrollments.

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PARENT-TO-PARENT


In addition to re-imagining their web and mobile experience, we helped CBR with their brand across multiple channels, including social and digital. Given that 64% of people are more likely to bank their stem cells if they know someone who has done it, we recruited and filmed 21 families to tell their story on why they chose to bank, the importance of cord blood banking and why they believe in the power of cord blood stem cells.

“Teak has an amazing eye for digital design combined with a passion for our business. Teak’s commitment to that  level of detail into our business led to their ability to translate complex scientific information into simple consumer value and benefit copy. If you want a cutting edge responsive experience that solves customer pain points, hire Teak.”

Tia Newcomer, Vice President Marketing, Cord Blood Registry