Geffen Playhouse

Reimagining the Theater experience for a digital audience.

Attracting a new generation to the theater requires a blend of innovation and ease of use. Our redesign focused on creating an engaging online presence that appeals to a younger audience without alienating traditional theatergoers.

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PROJECT DELIVERABLES

Website UX & Architecture

Website Design

The problem we solved:

The primary goal was clear: to reimagine the Geffen Playhouse’s digital presence to streamline ticket purchases and elevate the brand’s online identity. Our collaboration aimed at transforming their website into a seamless portal for not only securing tickets but also exploring the theater’s educational and community outreach and fundraising programs.

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A User-Centric Approach

We worked in sync with Geffen Playhouse to overhaul the site's architecture, prioritizing ease of ticket purchase and content discoverability. This approach ensured the website not only served as a ticket booth but also as a vibrant hub for theater lovers.

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A Future-Proof E-Commerce Solution

In collaboration with AudienceView, we refined the ticket purchasing process to be intuitive across devices This e-commerce strategy was designed not just for immediate ease but with a vision for the theater’s future, accommodating the evolving needs of theatergoers.

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