GOOGLE BRAND LIFT
Brands typically measure the effectiveness of digital campaigns through metrics like impressions and clicks. But that’s not the whole story. Brand Lift was created to measure the broader impact of a campaign– on brand awareness, ad recall and brand interest. We partnered with Google to tell this story to advertisers and explain, in human terms, how it works.
THE BRAND WORLD OF BRAND LIFT
We started with the word “lift.” That idea drove the story and evoked the feeling of rising throughout the animation– starting with the launch of a hot air ballon and eventually rising into outer space. We designed a unique set of characters, modeled the space ships in Cinema 4D and even created a new video game to help tell the story.
“Brand advertising is really starting to emerge as the next big growth opportunity for digital”