GET IN TOUCH
Google's I/O Extended represents an inclusive vision for its premier developer conference, inviting those who cannot attend in person to join through local interactive watch parties. Our challenge was to encapsulate this spirit of communal innovation and learning in a video that would inspire more developers to participate in I/O Extended events.
The decision to feature developers from around the globe sharing both their professional and personal journeys became the project’s heart, showcasing the rich tapestry of experiences that define the developer community.
What we learned through this process is that developers really appreciated being a part of the production, and felt our presence accentuated their part of the global development community. For instance, we discovered a thriving developer community in the small town of Pardubice, outside of Prague in the Czech Republic. Our presence alone showed that their stories were a central and relevant part of a much larger story.
