A BEAUTIFUL PRODUCT DESERVES A BEAUTIFUL BRAND
We partnered with Luma early-on to develop their brand identity, photography, packaging and their website. We drew inspiration for the identity from the simple and beautiful hexagon form factor of the device (which, no surprise, recently won a Best Design award at CES).
A GROUNDBREAKING PRODUCT,
A COMPELLING BRAND STORY
Luma gives you control over your home network like never before– such as giving you insight to who’s on your network, and allowing you to actually see what they’re doing in real time. We partnered with them to craft their brand story, to help differentiate and communicate the clear advantages of the router in the growing category of Wi-Fi devices that are being created to solve some of the problems consumers have with wireless internet in their homes.
“We chose Teak after a review of several potential branding partners. They’ve been a collaborative partner who understood our vision and worked with our team to come up with an innovative and modern design that spoke to our target demographic. Teak not only came up with creative solutions, they did so under very tight deadlines.”