Luma
Redefining speed to market in consumer electronics.
Luma entrusted us to bring their innovative consumer electronics brand to life, challenging us to craft a distinct visual identity and prepare for launch in under a month.
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PROJECT DELIVERABLES
Brand Strategy
Brand Voice & Story
Brand Identity
Brand Video
Packaging Design
Website Design
Product Video
Video Production & Post-Production
Retail & Event Design
The problem we solved:

The challenge Luma presented: develop a comprehensive brand identity, complete with packaging and a pre-sales website, all within a tight, one-month deadline. In the fast-paced consumer electronics industry, speed to market can be as critical as the product itself.

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Crafting a Visual Identity with Speed and Precision

Drawing inspiration from the  hexagon shape of Luma’s device– we leveraged our Brand Expression process to rapidly evolve a visual identity. This accelerated approach allowed us to refine a compelling brand aesthetic with every aspect of the brand, from photography to packaging, communicating a cohesive and attractive narrative.

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An accelerated go-to-market

The culmination of our brand development process was a successful market introduction for Luma. Through effective storytelling, strategic branding, and a visually striking identity, we positioned Luma to make a significant impact in the crowded consumer electronics industry.

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