For this promotion Old Navy gave us a challenge– could we develop a :15 TV promotion based on their logo, current in-store signage and photos of their jeans? Yes. We developed seven concepts before landing on our final, which was (quoting our lead motion designer) “super fun.”
“Lots of money (that’s what I want).
Always need greens (that’s what I want)”
Berry Gordy Jr. & William Robinson Jr., Songwriters