EVERYTHING IS PART OF THE BRAND
The concept of the piece was “Sidewalks will Sizzle.” We developed a range of concept animations and we spent a day shooting all the sandals. We then incorporated them into 2D animation and created a burst of graphic animation for each step of the sandal to evoke the sizzling sidewalk.
It was critical for us to immerse ourselves in the brand of Old Navy. Even though this was a :15 TV spot for a one-day sale, we wanted it to still feel like a part of a much greater whole.
“It is easier to cover our feet with sandals than to cover the earth with carpets.”