san francisco travel business plan

STRATEGIC BUSINESS PLANS


The San Francisco Travel Association begin life in 1909, originally formed to help the City rebuild from the devastating 1906 earthquake and fire. The association is a private, not-for-profit, organization funded through both public and private sector support. Their mission is to continue to help attract people and business to San Francisco, who in 2012 spent just under $9 billion during their stay.

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THE PROOF IS IN THE CHARTS & GRAPHS


For the last three years, we have designed and helped write the business plan for San Francisco Travel. Each year, the plan provides proof of the value that SF Travel provides to the community and to San Francisco business. The report itself also provides information and statistics that local business can use to help drive their own business. To that end, we provide all the visual assets created for the plan separately for the use of local business.

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THE ANNUAL REPORT LIVES


The majority of the Plans are distributed electronically, but fortunately a small print run is required each year. The annual report is an almost-extinct art form, and we savor this opportunity to flex our creative muscles.

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“Working with Teak is almost like working with our own in-house agency. They respond quickly, they’re nimble, flexible, and work within brand guidelines. On top of that, they are true idea people who continue to push our creative and brand to new heights.”

Ron Shapiro, Manager/Design, San Francisco Travel