2018 was quite a year. Gone as fast as it came, 2018 was filled with great partners, great new work, and even greater people.
This year we created the “Driven to Go” campaign for JanSport, which ran throughout the year on streaming TV, digital videos, social, and out of home. The campaign boosted revenues by 10% for JanSport’s number 1 pack, the SuperBreak. Now that’s something to write home about.
Salty Little Sliders
This year we also expanded our horizons, working to help turn a successful children’s book, Salty Little Sliders, into a call to adventure and a lifestyle brand for youngsters everywhere. We created strategy, positioning architecture, brand identity and a go-to-market playbook to insure the brand was ready for the big time.
We also created a buzz-worthy campaign for commuting technocrats, building awareness and mystery around startup culture. Our Equidate campaign took over the Caltrain station and drove people to tell us their juicy startup secrets.