After almost a year of managing the Cord Blood Registry’s Facebook page, Teak is delighted to announce that CBR has exceeded their social media marketing goals for 2014.
When Teak began managing CBR’s Facebook presence in February 2014, our initial goal was to reach 150,400 “Likes” by the end of the year. Teak’s strategy was to create unique content, focusing on illustrations and captioned photography, that would provoke conversations, encourage sharing and ultimately lead to heightened awareness of CBR and cord blood banking. As of December 2014, CBR had surpassed its goal, and by the end of the year CBR’s Facebook page had 154,232 achieved “Likes.”
Check out Teak’s approach to social media marketing on the CBR Facebook page.