Social Media Marketing: Cord Blood Registry on Facebook

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When Teak began managing CBR’s Facebook presence, our initial goal was to reach 150,400 “Likes” by in one year. Teak’s strategy was to create unique content, focusing on illustrations and captioned photography, that would provoke conversations, encourage sharing and ultimately lead to heightened awareness of CBR and cord blood banking. We helped CBR surpass its goal, and by the end of one year CBR’s Facebook page had 154,232 achieved “Likes.”

Check out Teak’s approach to social media marketing on the CBR Facebook page.

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