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Find Your Freedom

Teak officially launched the new 2019 Find your freedom campaign for JanSport in June. We will be engaging GenZ this summer with digital media and OOH in NYC. Freedom is out there, you just need to know where to find it.

When shit happens, SuperBreak defines the moment. On the heels of the JanSport brand campaign Teak created the SuperBreak campaign with a different twist. The secret to creating all this great content is buried deep within this page.

Whatever your vibe. It’s always the Right Pack. Teak is launching a 3rd JanSport campaign this summer for the Iconic Right Pack. Building on last year’s successful work this is a fresh approach to a pack that has been around since the 70’s. How did Teak create all this killer content? It was all captured at the same time. Boom.

You break it, we fix it. This JanSport narrative doesn’t quite end yet. To close the deal all this Teak driven creative we wrapped it up with a Lifetime Warranty campaign bow.


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