In our ongoing collaboration with the Curran, we've had the privilege of developing the branding and marketing strategy for an extraordinary event that stands out as a beacon of creativity and innovation in the performing arts. Taylor Mac, an unparalleled talent in the world of theater, has garnered widespread acclaim, including the prestigious 2017 Edward M. Kennedy Award for Drama inspired by American History and a nomination as a 2017 Pulitzer Prize Finalist for Drama.

A 24-Decade Journey Through Popular Music

Taylor Mac's "A 24-Decade History of Popular Music" is a monumental achievement in performance art, weaving together an intricate tapestry of America's cultural and musical heritage. This epic concert has earned spots on an unprecedented three New York Times "Best of..." lists in 2016: Performance, Theater, and Classical Music, showcasing its unparalleled impact across multiple domains of the arts.

Presented in four six-hour chapters, this event offers a comprehensive and immersive exploration of popular music history, marking the first complete presentation since the groundbreaking 24-hour marathon performance at Brooklyn's St. Ann's Warehouse. Through this ambitious project, Taylor Mac invites audiences on a transformative journey, challenging perceptions and celebrating the diverse fabric of American society.

Join Us for a Theatrical Odyssey

As we continue to support and celebrate groundbreaking artistic endeavors, we invite you to experience the magic of Taylor Mac's performance. This event is more than just a concert; it's a historical odyssey that encapsulates the spirit of innovation and the power of storytelling through music.

Discover the brilliance of Taylor Mac and the meticulous branding and marketing efforts behind this unparalleled event at the Curran. Witness firsthand the fusion of history, music, and theater in an unforgettable experience that transcends traditional boundaries and invites us all to reflect on our shared heritage.

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