Creating a Modern, Innovative & Tech-Friendly Logistics Brand.
DCL Logistics Brand Narrative, Brand Design, User Experience & Web Design
While the business of logistics may not sound all that exciting, the people at DCL are. This family-owned fulfillment services company has been helping brands scale their business for over 40 years. DCL Logistics came to Teak to update their brand design and create a modern website design to attract new, mid-stage startups and established companies looking to take their operations to the next level.
A Modern, Approachable Brand Design.
We love creating simple, relatable brand stories for B2B brands. We simplify complex content to communicate clearly and feel approachable. Through constant collaboration with DCL leadership, we defined a clear brand narrative, evolved visual brand, site architecture and user experience. Our process (as always) was informed by SEO. We evolved the brand to be modern and relevant to their customers and potential customers.
Creating a Visual Library for the Brand.
We created a visual library inspired by DCL’s connection between business and their end customers. Logistics ultimately is about getting the right product to the right places. It’s about systems, transit- moving items in a forward direction. We paired these static and animated graphics with wide angle, aerial photography of cityscapes and also within the DCL factories themselves.
“The line between disorder and order lies in logistics.”