Smartwool
Redefining comfort for today’s outdoor explorers.
We wove a new narrative for Smartwool, blending the essence of adventure with the luxury of comfort. This story aligned the brand closer to its core audience but also opened paths to new enthusiasts eager for outdoor exploration.
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PROJECT DELIVERABLES
Brand Strategy
Brand Voice & Story
Brand Identity
Campaign Development
Retail & Event Design
The problem we solved:

For years Smartwool has enjoyed a dedicated fan base of outdoor enthusiasts, but they lacked consistency in their messaging and visual identity. This limited their potential to resonate powerfully with a broader audience. We distilled their core business mission and values to ensure we were building upon a solid foundation, clearly defined their audience and crafted a compelling brand narrative and visual design system centered around their unique style of comfort.

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Elevating every step

We dove deep into their culture- which all started in Steamboat Springs, Colorado. As lovers of the outdoors, sports and fashion ourselves  this was a dream. We joined in the go-to-market process, working closely with our partners at Smartwool to craft the presentations needed to market this evolved brand internally.

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