SmugMug + Flickr
Crafting a united vision for photography enthusiasts.
The acquisition of Flickr by SmugMug marked a significant chapter in digital photo-sharing. Our campaign was crafted to reassure and excite a global community about this union, with a dedication to empowering photographers and preserving their beloved platforms.
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PROJECT DELIVERABLES
Brand Strategy
Brand Voice & Story
Campaign Development
Video Production & Post-Production
Website Design
The problem we solved:

Given Flickr’s storied past and its community’s sensitivity to change, the task at hand was to communicate this transition not as a mere corporate maneuver but as a thoughtful consolidation aimed at rejuvenating and empowering the photography community.

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Change for the Better

Our strategy centered on developing a narrative that highlighted SmugMug’s familial roots and its authentic commitment to the art and craft of photography—a commitment that mirrored the values held dear by Flickr enthusiasts.

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A Vision Brought to Life

Through a blend of email marketing, social media outreach, and targeted paid media, we directed users to a specially designed landing page that further detailed the merger’s benefits and vision. The result was a cohesive, heartfelt campaign that not only alleviated concerns but also sparked renewed enthusiasm for what the future holds under this new alliance.

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