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CityPass, celebrated for offering curated experiences and significant savings at top attractions, sought to rejuvenate its image to resonate with contemporary explorers. The goal was to elevate the brand beyond a simple ticket bundle, positioning CityPass as a catalyst for authentic urban discovery and connection.
We delved into the heart of the CityPass mission, revitalizing their visual and verbal narrative to highlight the emotional and experiential richness of urban exploration. A new logo, refined typography, and a vibrant photographic strategy were developed to narrate the city’s stories through the eyes of an adventurer.
Our comprehensive branding efforts extended across all touchpoints, from digital platforms to physical materials. Destination-specific videos and marketing templates were designed to not only promote the brand but to immerse travelers in the narrative of exploration and discovery that CityPass embodies.
