Duraflame Website

Warming up to a new generation.

We reimagined their website with a focus on user experience. search-friendly content and modern aesthetics, introducing the warmth of Duraflame’s products to a younger audience.

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PROJECT DELIVERABLES

Brand Strategy

Brand Voice & Story

Website UX & Architecture

Website Design

The problem we solved:

Duraflame, the pioneer in the firelog industry, recognized the urgency to evolve given its aging customer base. The challenge was to refresh their online persona, making it resonate with the lifestyles and values of a younger audience.

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Reigniting the Brand’s Soul

By integrating SEO-rich content that aligns with life's memorable moments by the fire—be it a dinner party or a cozy movie night—we crafted a pathway for new audiences to discover the joy of gathering around a Duraflame fire.

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