We’re taking JanSport to one of the world’s most iconic cities, Rio De Janeiro, in a whirlwind celebration of street art, music and urban culture in our fourth year of JanSport’s Live Outside brand and content marketing effort.
For those unfamiliar, Live Outside is a content-based brand effort centered around street artists collaborating to paint a gigantic mural in a different city each year. We film the whole thing from inception to completion and then celebrate at the end with some amazing local bands, doubling down on our theme of creative collaboration. We’re showing off what happens when self expression and urban exploration collide.