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Health insurance, specifically Medicare, is complicated. Clover Health faced the challenge of connecting with a dynamic, aging population. An audience to whom most brands in this space speak clinically, and as if they have one foot in the grave.
We developed new messaging, updated their website user experience and redesigned their site from the ground up. The results were tangible- we launched the new website to time it with their AEP (Annual Election Period). For the following enrollment period, they increased their membership by 25% year-over-year, far outpacing the industry.
