Lagunitas Brewing Company
Refreshing an iconic beer brand.
We enjoyed a long relationship with Lagunitas, starting with a full digital brand refresh to their most recent website evolution- ensuring the Lagunitas story continues to resonate with beer lovers everywhere.
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PROJECT DELIVERABLES
Brand Strategy
Brand Voice & Story
Brand Identity
Brand Video
Website UX & Architecture
Website Design
Video Production & Post-Production
The problem we solved:

The challenge was to distill Lagunitas’ diverse and vibrant personality into a cohesive brand expression, laying the groundwork for a digital experience as eclectic and engaging as their beers.

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A Brand Refresh with Consistency and Fun

Through our unique brand expression process, we established core principles to accurately represent the soul of Lagunitas. This laid the groundwork for a website that not only tells their story but also invites users into the world of Lagunitas.

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An Evolving Digital Experience

Recognizing the need for continual evolution, this latest update built on the foundation laid by our original brand work, but set the stage for a completely revamped packaging design from Lagunitas.

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