Putting some heart and soul into healthcare.
Clover Health Brand Narrative, UX and Web Design
We partnered with Clover to create a more engaging voice to better engage potential customers for visionary healthcare technology company looking to evolve the state of Medicare for a growing, aging population.
It’s not the years in your life.
It’s the life in your years.
Healthcare, specifically Medicare, is complicated. Most brands in this space speak clinically and treat their aging customers as if they haveone foot in the grave. The reality is people of Medicare age are often in the prime of their lives and just want to feel assured they have a good health plan that they understand– so they can move on and go live their lives.
A distinct voice translates into business results.
We created a voice that celebrates this audience and speaks to them like the active, smart human beings they are. We developed new messaging, and updated their visual brand in the process. We updated their website user experience and redesigned their site from the ground up. The results are tangible- we launched the new website in to time it with their AEP (Annual Election Period). For the following enrollment period, they increased their membership by 25% year-over-year, far outpacing the industry.
“Wrinkles will only go where the smiles have been.”