GET IN TOUCH
Duraflame faced the task of reigniting interest among Millennials, a demographic known for their digital savviness and shifting lifestyle preferences. With perhaps only warm memories of the brand, Duraflame was no longer top of mind for this younger audience.
To bridge this gap, we launched a campaign centered around the comforting, universal experience of gathering around a fire. Enter Mike and his dog Piggy, real-life figures who embodied the campaign’s authentic, relatable vibe. Their mission was simple yet profound: hang out and engage in fireside chats, showcasing the warmth and connection that Duraflame fires can bring to any setting.
