Abstract Ice
Inventing the next ice age.
Abstract Ice is looking to redefine the craft ice sector. Our collaboration from the ground up has defined every aspect of the brand, from logo to packaging to the refigerator in retail.
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PROJECT DELIVERABLES
Brand Strategy
Brand Identity
Brand Voice & Story
Packaging Design
Retail & Event Design
Website UX & Architecture
Website Design
Video Production & Post-Production
The problem we solved:

Inspired by the meticulous ice craftsmanship witnessed in Tokyo, the founders, with their roots in the brewing industry, recognized a gap in the market for high-quality, clear, and perfectly shaped ice. The task was clear: introduce and establish a luxury ice brand in a market saturated with generic, low-quality options.

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From Concept to Craftsmanship

Our journey with Abstract Ice was comprehensive, spanning the creation of the brand identity, messaging, packaging, and beyond. Every element was designed to reflect the brand's core values of purity, precision, and premium quality.

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