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In a quickly growing category, Eat Club faced the critical task of differentiating its service in a way that resonated with businesses and their employees alike. The challenge was not only to highlight their offerings but to imbue the brand with a unique identity that could capture the imagination of a their audiences.
Our mission was to distill and articulate their core identity—creating a brand with a compelling story. This reimagining touched every aspect of the brand, from its messaging strategy and visual identity to its approach to market relaunch, starting with Los Angeles.
We positioned Eat Club as more than just a delivery service. It became a guide to a better workday, inviting everyone to experience the difference a curated meal can make.