Freshman year of college (oh what a time!). This is such a major transition year, and a time when kids are actively looking to evolve and change. What better time to connect with them? So that’s what we did, and did big. We developed a comprehensive campus marketing effort across Big 10 campuses.

his was much more than an introduction to Allo; it was an invitation to experience the app’s benefits firsthand. From jumbotron quizzess to a variety of student-centered events, every interaction was an opportunity to demonstrate Allo’s value in a fun, relevant manner. Supported by a blend of posters, digital, and social media marketing, the campaign struck a balance between highlighting the app’s innovative features and embedding it into the everyday moments of college life.