Lagunitas Brand Refresh: refreshing an iconic beer brand.
Lagunitas Brewing Company Brand Update, User Experience & Website Design
Homegrown in Lagunitas, California (now residing not-to-far from there in Petaluma) the brewery was largely responsible for putting the IPA on the world beer map– with their eponymous Lagunitas IPA. At Teak, we love our beer, so when Lagunitas came to us to update their brand and completely reimagine their website, we were drunk with excitement. So to speak.
Defining a beer brand with consistent principles. And fun.
Lagunitas’ genius and character is reflected in their brand. They are counter counter counter culture. They sometimes get in trouble with the fuzz. They truly, seriously, and to-the-bones love music. And you can feel it in their bold and wacky design aesthetic and irreverent brand voice.
Since their founding in 1993, their founder Tony Magee himself has designed almost all of the labels and written most of their irreverent advertising copy. We’ve developed a “brand expression” process through which we ground a diverse and eclectic aesthetic like Lagunitas’ in consistent brand principles. Principles that capture the true essence of the Lagunitas brand. And provide us the tools and guidelines needed to create an authentic Lagunitas beer website experience.
Crafting an iconic beer brand.
We partnered with Lagunitas to redesign the Lagunitas Brewery website, revamp the user experience, and produce video content across the entire site. We continue to partner with them to develop new website experiences and video content including social media content. They push the boundaries, and we share in their joy in doing so.
“Beer is proof that God loves us and wants us to be happy.”