Developing consistent principles through Brand Expression.
Lagunitas’ genius and character is reflected in their brand. They are counter counter counter culture. They sometimes get in trouble with the fuzz. They truly, seriously, and to-the-bones love music. And you can feel it in their bold and wacky design aesthetic and irreverent brand voice.
Since their founding in 1993, their founder Tony Magee himself has designed almost all of the labels and written most of their irreverent advertising copy. We’ve developed a “brand expression” process through which we ground a diverse and eclectic aesthetic like Lagunitas’ in consistent brand principles. Principles that capture the true essence of Lagunitas. And provide us the tools and guidelines needed to create an authentic Lagunitas website experience.
Crafting more than beer.
We partnered with Lagunitas to redesign their brand’s website, revamp the user experience, and produce video content across the entire site. We continue to partner with Lagunitas to develop new website experiences and video content including social media content. They push the boundaries, and we share in their joy in doing so.
“Beer is proof that God loves us and wants us to be happy.”