MemSQL

Crafting a clear vision for complex B2B technology.

Our goal was to translate MemSQL’s intricate data solutions into a clear, compelling narrative, setting the stage for them to capture the attention of top industry decision-makers.

00:00

PROJECT DELIVERABLES

Brand Strategy

Brand Voice & Story

Brand Identity

Retail & Event Design

The problem we solved:

MemSQL provides real-time streaming of data and incredibly powerful and fast data warehousing. Sounds tech-y and complicated, and unless you’re a CTO, maybe a little boring. Our job was to unearth what makes this compelling to technology decision makers.

‍

00:00

David vs. Goliath 2.0

In a market dominated by well-known names like Oracle, IBM, and SAP, MemSQL faced the daunting task of not just introducing itself but proving its mettle against established competitors. Our strategy centered on the David vs. Goliath narrative, positioning MemSQL as the agile, innovative underdog poised to disrupt the status quo with its advanced capabilities.

‍

00:00

Check out more