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In the realm of digital marketing, the challenge of standing out becomes increasingly complex, especially for a SaaS brand deeply rooted in data like Iterable. The task at hand was not just about redesigning a logo; it was about embedding Iterable’s innovative spirit and powerful capabilities into every facet of its brand identity.
Our strategy hinged on two main pillars: creating a dynamic logo and brand identity that visually represents Iterable’s adaptability and crafting a brand narrative that cuts through the noise of the marketing technology industry. This narrative had to speak directly to the core audience of CMOs, Marketing Directors, and Directors of Growth—professionals under immense pressure to deliver results and drive innovation.
Through a comprehensive brand and website refresh, we ensured that every touchpoint with Iterable reflected newfound clarity and dynamism. The logo, with its capability to evolve and iterate, symbolized Iterable’s commitment to flexibility and personalization, mirroring the bespoke experiences it enables marketers to create.
