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Amplitude, known for its powerful analytics platform, sought to showcase the real-world impact of its product on businesses in various sectors. The challenge was to move beyond traditional testimonials to create something more engaging and reflective of the profound insights Amplitude provides its users.
The “Aha!” moment was born out of the need to convey these moments in a manner as dynamic and insightful as the product insights Amplitude delivers. We chose to film each testimonial on sets that were highly stylized and reflective of Amplitude’s visual brand identity, creating an immersive experience that goes beyond mere customer feedback.