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Navigating the challenge of differentiating Jobcase in the crowded job search and networking market was no small feat. Jobcase needed to evolve beyond its original identity to more effectively communicate its unique offerings — a vibrant community, rich resources, and genuine opportunities for growth and support.
Through extensive research, including interviews with stakeholders, engaging with the community, and analyzing the competitive landscape, we gained invaluable insights into the needs and aspirations of Jobcase’s audience. This comprehensive discovery process laid the groundwork for our brand story process- always the first step in defining a brand's voice, story and identity.
