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Originally named Vectorized, the company came to us with a name change to their most popular product, Redpanda. It’s a challenge to stand out within the highly specialized world of streaming data platforms. They needed a brand that could both bring their Redpanda character to life, but also represent the mature, evolved technology platform they had become.
Our approach was rooted in comprehensive research. By engaging in deep conversations with the Redpanda team and their customers, we gained invaluable insights into the product's capabilities, market positioning, and user expectations. This process involved not only the executive and marketing teams but also those on the front lines, such as the sales team, who provided a firsthand perspective on what truly matters to customers.
The result of our collaboration was a refreshed brand identity that reflects Redpanda’s maturity, innovation, and commitment to the developer community. The new website design serves as the cornerstone of this identity, providing a user-friendly, informative, and engaging online experience that aligns with the expectations of a tech-savvy audience.
