Helping an outdoor lifestyle & apparel brand grow up.
Salty Little Sliders Brand Positioning, Messaging & Identity.
Salty Little Sliders is a children’s book and a call to adventure and a philosophy. It’s also a lifestyle brand for the youngsters among us. Stacy Forrester founded the brand to promote inclusivity to kids of any background, encouraging them to be active in exploring their world. We worked with Stacy to codify that brand philosophy and its brand identity.
Getting to the soul of the brand.
Salty Little Sliders needed to “grow up” as a brand. Building on their foundations, we developed a unified brand story, identity and marketing position. We firmly established their worldview and developed a clear go-to-market strategy.
The next chapter begins.
We created a strategic go-to-market playbook in addition to laying out the core brand identity, messaging pillars and story. The resulting brand design has at its heart a playful, active, and lighthearted optimistic energy to it. Fun illustrations, earthen colors, and a wabi-sabi natural imperfection represent the beauty and freedom of being a kid.
“Be kind whenever possible. It is always possible.”