Salty Little Sliders. Brand design by Teak. A Branding, design and content studio in SF.

SALTY LITTLE SLIDERS


Salty Little Sliders is a children’s book, a call to adventure, and a lifestyle brand for the youngsters among us. It’s also a philosophy. Stacy Forrester founded the brand to promote inclusivity to kids of any background, encouraging them to be active in exploring their world. We worked with Stacy to codify that brand philosophy and its brand identity.

Salty Little Sliders. Brand design by Teak. A Branding, design and content studio in SF.

STRAIGHT OUT OF A STORYBOOK


Salty Little Sliders needed to expand and strategize, building on their foundations and set in stone the architecture of a unified brand identity and marketing position. As a small brand—though one with a dedicated following—SLS was doing something right, but needed our help codifying their worldview and go-to-market strategy.

Salty Little Sliders. Brand design by Teak. A Branding, design and content studio in SF.
Salty Little Sliders. Brand design by Teak. A Branding, design and content studio in SF.
Salty Little Sliders. Brand design by Teak. A Branding, design and content studio in SF.
Salty Little Sliders. Brand design by Teak. A Branding, design and content studio in SF.
Salty Little Sliders. Brand design by Teak. A Branding, design and content studio in SF.

THE NEXT CHAPTER BEGINS


We created a strategic go-to-market playbook in addition to laying out the core brand identity, messaging pillars and attributes. The resulting brand design has at its heart a playful, active, and lighthearted optimistic energy to it, with fun illustrations, earthen colors, and a wabi-sabi natural imperfection that is, in essence, the beauty and freedom of being a kid.

Salty Little Sliders. Brand design by Teak. A Branding, design and content studio in SF.

“Be kind whenever possible. It is always possible.”

Dalai Lama