Getting to the soul of the brand.
Salty Little Sliders needed to “grow up” as a brand. Building on their foundations, we developed a unified brand story, identity and marketing position. We firmly established their worldview and developed a clear go-to-market strategy.
The next chapter begins.
We created a strategic go-to-market playbook in addition to laying out the core brand identity, messaging pillars and story. The resulting brand design has at its heart a playful, active, and lighthearted optimistic energy to it. Fun illustrations, earthen colors, and a wabi-sabi natural imperfection represent the beauty and freedom of being a kid.
“Be kind whenever possible. It is always possible.”