San Jose Earthquakes

The ultimate goal is to unite a city.

Sports can bridge communities and foster a shared sense of belonging. Through a harmonized brand voice, story, and identity, we aimed to unite the fans and foster a citywide sense of pride.

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PROJECT DELIVERABLES

Brand Strategy

Brand Voice & Story

Brand Identity

Campaign Development

Brand Video

The problem we solved:

In the diverse landscape of San Jose, competing for the attention and loyalty of sports enthusiasts is a tough challenge. Our strategy focused on inviting the local community to embrace the Earthquakes as their own—not merely as spectators but as integral members of the team’s extended family.

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A team is a brand wrapped in civic pride

Recognizing that fan allegiance extends beyond the sport to embody local pride, our mission was to forge a deep, enduring connection between the team, its supporters, and the broader San Jose community.

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