Deserve Credit Card

Redefining access to credit through strategic branding.

Deserve (formerly Self Score) emerged as a beacon for young and international students seeking their first credit card. With data-driven insights in hand, we crafted a brand that champions inclusivity and financial empowerment.

00:00

PROJECT DELIVERABLES

Brand Strategy

Brand Voice & Story

Brand Identity

Campaign Development

The problem we solved:

Navigating the financial world without a traditional credit history presents a paradox for many young adults and international students: you need credit to get credit. This challenge laid the foundation for our partnership with Deserve, a company dedicated to unlocking the credit potential of this underserved demographic. Our task was to architect a brand that not only resonated with individuals lacking a FICO score but also embodied the promise of financial growth and trust.

00:00

A Creatively Data-Driven Approach

Through digital advertising campaigns designed to test various brand expressions and names, we gauged actual user behavior versus mere opinion. This comprehensive approach provided the empirical backing needed to refine our vision, ultimately leading us to the Access Arrow logo and the name Deserve, encapsulating a holistic brand identity that speaks to accessibility and financial empowerment.

00:00

Check out more