Drawing inspiration from the  hexagon shape of Luma’s device– we leveraged our Brand Expression process to rapidly evolve a visual identity. This accelerated approach allowed us to refine a compelling brand aesthetic with every aspect of the brand, from photography to packaging, communicating a cohesive and attractive narrative.

The culmination of our brand development process was a successful market introduction for Luma. Through effective storytelling, strategic branding, and a visually striking identity, we positioned Luma to make a significant impact in the crowded consumer electronics industry.