Bringing a consumer electronics brand to market in record time.

Luma Brand Strategy, Identity and Product Launch Marketing

Luma came to us with a great product and a great challenge. Could we develop a visual identity and package design in less than a month? 

The answer, of course, was yes.


An accelerated go-to-market.

To prepare for a quick launch, we partnered with Luma to develop their brand identity, photography, packaging and a pre-sales website. We drew inspiration for the identity from the simple and beautiful hexagon form factor of the device (which, no surprise, recently won a Best Design award at CES). We leveraged our Brand Expression process, which allowed us to get to a better solution, faster.

A groundbreaking product needs a compelling brand story.

Luma gives you control over your home network like never before– such as giving you insight to who’s on your network, and allowing you to actually see what they’re doing in real time. We partnered with them on brand strategy to craft their brand story. We helped them differentiate and communicate the clear advantages of the router in the growing category of Wi-Fi devices.

“We chose Teak after a review of several potential branding partners. They’ve been a collaborative partner who understood our vision and worked with our team to come up with an innovative and modern design that spoke to our target demographic. Teak not only came up with creative solutions, they did so under very tight deadlines.”

Mike Van Bruinisse Co-Founder / Luma

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