Launching the Encore to a Revolutionary Home Technology Product
Nest Protect Launch Video and Marketing Asset Creation
Reinventing the thermostat was just the beginning. Furthering their vision of a more thoughtful home, we partnered with Nest to create a launch video to introduce the reinvention of the smoke and carbon monoxide alarm.
The best product demo is a great story.
The Nest Protect gives you information, not just screeching alarms. It can send a message to your phone to let you know if there’s a problem even you’re away. It tells you what the problem is and where it is in your home. And it even works with the Nest Thermostat, to turn off your gas furnace if it detects carbon monoxide. That’s a lot of new technology, and we were tasked to demonstrate it in a engaging way that captured the soul of their brand.
“I’ve been working with Teak for over nine years now. During that time, I worked at three different companies, but they’ve been a constant. They’re a partner I trust.”